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THE MIND OF CHILDREN IS TOO SOFT SO THERE IS NEED OF SELF-REGULATION BY MEDIA INTITUTIONS BEFORE DISSEMINATING THE INFORMATION THAT WHAT ARE FORWARDING FOR AVOIDING NEGATIVE IMPACT ON SOCIETY MOSTKY ON CHILDREN WHO ARE THE FUTURE OF NATION.
The media affect human beings according to their backgrounds, perceptions, motivations and aspirations. Every person in this world is an era in himself. He or she gets the audio, visual and audio-visual stimuli through his senses (eyes and ears). He or she processes such stimuli according to the information stored in his sub-conscious brain. Later he or she develop certain specific responses o these stimuli. It is obvious that these responses would be different in each individual. Even within a specifically targeted group the responses to such stimuli could vary.
Little children or infants of the age group of one to three years are impressed by TV programmes mostly advertisements. As soon as an advertisement appears on the TV, they are glued to its screen. They enjoy the jingles of popular commercials and even repeat them when they come from the school or playground. TV jingles forces them to persuade their parents to by products and services advertised.
Children’s of five years of age have well defined tastes. They like special types of foods, milk in one much example. They do not bye books because these fall under the operational gamut of their parents. They buy only those bicycles that are advertised in newspapers, glossy magazines and on the idiot box. Girls try new creams, lotions, perfumes and fake jewels because they see ladies using them in TV commercial s. some children also surf through the Net, but their parents invariably give them support when they do so. At this tender age, they do not understand the contact of internet banners and other advertisements. Magazines especially the glossy ones, attract their attention, but they are not interested in their contact, rather they try to find those products in these magazines that they are badly need.
The needs and wants of a child of the age of five to seven years of age are guided by the commercials shown on TV as well as those broadcast by radio jingles. Books become their companions. Romantic books like those published by Mills and Boon have been found in the closets of girls of eight years of age. Love , sex and romance become the topic of their private discussions. However such topics are confined to their friends (inner circles). Popular soap operas are understood by them. Many children insist that they watch late night movies. Many serials become popular among them. Cartoons still fascinate them but they slowly grow out of the tendency to watch animations. Now they are keen to feel the real world.
The children of age of ten to eleven years of age take many clues from the media. Internet is not a ghost for them any longer. They also read magazines devoted to women magazines are forbidden for boys. Movies fascinate them. They watch movies whenever they find time to do so. The children of age group of eleven to thirteen years age the ‘adults among all the children’. They are able to use newspapers, magazines, the net, printed information, radio jingles and music to develop their mental facilitates. They read short stories, small novels, love stories and articles related to science, environment, sex, romance, movies and the country they live in. some of them also read pornographic novels or watch nude phonographs on the net. Their actual tryst with sex starts at the age of ten years by the age of twelve to thirteen years, they become mature enough to hide their sexual feeling from the members of the opposite sex in school. Therefore they use magazines and pornographic materials to learn more about sex and even satisfy their sexual urges through artificial means.
Overall the media mostly electronic media excite to children and that appears as early maturity.